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This is another book summary from my friends at Coaching On Call
- Understand that there is a biological reason for the Why being so powerful -committed decision-making and inspiration to action is governed by the limbic brain, which controls emotion. In contrast, our response to the What is a function of the neo-cortex, or rational brain which is less potent in motivating us to action
- Articulate your Why in terms of verbs rather than nouns – for example, when articulating values, instead of ‘integrity’ say ‘always doing the right thing’; instead of ‘innovation’ say ‘looking at the problem from a different angle’. As Sinek says, it’s hard to hold people accountable to abstract nouns!
- Start with Why, but then be clear about the How and the What – no matter how visionary or brilliant, a great idea or product isn’t worth anything if nobody buys it. Inspire others to action by telling them why you do what you do, then align the Why with the How and the What, because, as Thomas Edison said, ‘Vision without execution is hallucination.’
My friends at Coaching on Call email out regular book summaries. They don’t have their own blog yet, so I thought I’d post a few on here.
Make a choice – wake up and stop being a sheep!
Do your work as a gift – not to please your boss but because it makes you happier. Godin calls this ‘art’, which in this context is an act of personal courage, something that one human does that creates change in another.
You need to overcome the resistance of your reptilian brain – the part of you that wants to stay safe by conforming and avoiding anything that might make you stand out. The paradox is that the more you hide, the riskier it actually is.
Complete tasks – a real linchpin doesn’t just have ideas or start projects, they also see them right through to the end and deliver on the details.