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I have a conundrum with my website, and I’m wondering if I should remove the most popular part of it.

On my Buddhist Coach website I have a (still incomplete) section on different types of Buddhism. This is by far the most popular part of my site, receiving vastly more traffic than the rest of the site combined, and generating something like 95% of the search engine traffic to my site – it comes about 4th on on a Google search for the term. It looks like I’m providing a useful service in explaining some of this stuff, and at the time that I wrote it, it seemed far clearer an explanation of this complex topic than anything else I could find on the interwebs.

My main problem is that this page doesn’t lead people to my site who are very likely to  make use of my services, and all this site traffic makes it impossible for me to make sense of the analytics to the rest of my site – so I can’t tell if the people who are looking for me and/or the services I provide are getting what they want from my website. By contrast, my Helping Change website gets very little traffic. On the whole, the only people who visit it are specifically checking me out, or looking for the kind of service I offer. This makes it easy for me to see which pages are read, and which are ignored or skimmed, and thereby improve the site.

Arthur Quiller-Couch is said to have advised writers to ‘murder your darlings’ – that is, delete their favourite phases or passages in their work, to benefit the whole piece. Is it time for me to murder (or at least relocate) my website darling, or is all traffic good traffic?


You ask me why I entered the mountain deep and cold,
Awesome, surrounded by steep peaks and grotesque rocks,
A place that is painful to climb and difficult to descend,
Wherein reside the gods of the mountain and the spirits of trees.

Have you not seen, O have you not seen,
The peach and plum blossoms in the royal garden?
They must be in full bloom, pink and fragrant,
Now opening in the April showers, now falling in the spring gales;
Flying high and low, all over the garden the petals scatter.
Some sprigs may be plucked by the strolling spring maidens,
And the flying petals picked by the flittering spring orioles.

Have you not seen, O have you not seen,
The water gushing up in the divine spring of the garden?
No sooner does it arise than it flows away forever:
Thousands of shining lines flow as they come forth,
Flowing, flowing, flowing into an unfathomable abyss;
Turning, whirling again, they flow on forever,
And no one knows where they will stop.

Have you not seen, O have you not seen,


That billions have lived in China, in Japan,
None have been immortal, from time immemorial:
Ancient sage kings or tyrants, good subjects or bad,
Fair ladies and homely – who could enjoy eternal youth?
Noble men and lowly alike, without exception, die away;
They all have died, reduced to dust and ashes;
The singing halls and dancing stages have become the abodes of foxes.
Transient as dreams, bubbles or lightening, all are perpetual travelers.

Have you not seen, O have you not seen,
This has been man’s fate, how can you alone live forever?
Thinking of this, my heart always feels torn;
You, too, are like the sun going down behind the western mountains,
Or a living corpse whose span of life is nearly over.
Futile would be my stay in the capital;
Away, away, I must go, I must not stay there.
Release me, for I shall be master of the great void;
A child of Shingon must not stay there.

I have never tired of watching the pine trees and the rocks at Mount Koya;
The limpid stream of the mountain is the source of my inexhaustible joy.
Discard pride in earthly gains;
Do not be scorched in the burning house, the triple world!
Discipline in the woods alone lets us soon enter the eternal Realm.

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