I have a conundrum with my website, and I’m wondering if I should remove the most popular part of it.

On my Buddhist Coach website I have a (still incomplete) section on different types of Buddhism. This is by far the most popular part of my site, receiving vastly more traffic than the rest of the site combined, and generating something like 95% of the search engine traffic to my site – it comes about 4th on on a Google search for the term. It looks like I’m providing a useful service in explaining some of this stuff, and at the time that I wrote it, it seemed far clearer an explanation of this complex topic than anything else I could find on the interwebs.

My main problem is that this page doesn’t lead people to my site who are very likely to  make use of my services, and all this site traffic makes it impossible for me to make sense of the analytics to the rest of my site – so I can’t tell if the people who are looking for me and/or the services I provide are getting what they want from my website. By contrast, my Helping Change website gets very little traffic. On the whole, the only people who visit it are specifically checking me out, or looking for the kind of service I offer. This makes it easy for me to see which pages are read, and which are ignored or skimmed, and thereby improve the site.

Arthur Quiller-Couch is said to have advised writers to ‘murder your darlings’ – that is, delete their favourite phases or passages in their work, to benefit the whole piece. Is it time for me to murder (or at least relocate) my website darling, or is all traffic good traffic?

 

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